Ursus

A new symbol for one of the largest beer brands in the Romanian market

Pitch competitions are not our favourite cup of tea. They frequently require substantial hard work without tangible recognition, leaving participants with nothing more than a patronising nod of approval for their efforts. However, when the iconic Ursus—“The King of Beer in Romania“—invited us to participate in such an event, we decided it was worth making an exception.

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Ursus, the King of Beer in Romania, visual identity, the bear, the brand symbol
Ursus, the King of Beer in Romania, visual identity, the bear, the brand symbol
Ursus, the King of Beer in Romania, visual identity, the bear, the brand symbol
Ursus, the King of Beer in Romania, visual identity, the bear, the brand symbol
Identity and book design for the crime book series Fiction Connection Crime, de Editura Trei